Satbayev University has become the venue for III TRADEX International Trade Forum, the main event of the year in the trade sphere

The III International Trade Forum TRADEX Central Asia Trade Expo, a key event of the year in the field of trade and services, was held at Satbayev University in Almaty. Forum has become a regional hub for discussing the issues of international trade, logistics, e-commerce and the use of artificial intelligence in sales. The event brought together more than 200 participants, including the representatives of business, government agencies, public organizations, as well as international experts and partners.

Opening the forum, Satbayev University’s Rector Meiram Begentayev stressed that holding TRADEX on the university's site is symbolic, because the university is becoming not only the center of engineering education, but also a point of attraction for the business community.

"Our goal is to create a new generation of leaders with strategic thinking and digital competencies capable of transforming the national economy and achieving sustainable results in the global business community," he said.

The forum program included plenary sessions "Challenges and prospects of the international trade industry", "Development of e-commerce and AI in sales in Kazakhstan", "Transport and logistics: ways to optimize and develop", as well as practical workshops on promoting the Kazakhstani brands and taxation issues. The participants discussed key trends, new trade formats and business opportunities in the context of digital transformation.

TRADEX Central Asia Trade Expo is held with the support of Association of Consulting and Trading Companies and TEBS Satbayev University Business School and has become a unique platform for sharing experiences, developing the networking and finding new partners, confirming Almaty's status as a leading business and trade center in Central Asia.